Wednesday, May 13, 2009

FDA Says Cheerios Is a Drug

"Based on claims made on your product's label, we have determined that your Cheerios Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug," the FDA said in a letter to General Mills which was posted on the federal agency's website Tuesday.

The FDA's letter is a riot. They're claiming General Mills is making an "unauthorized health claim" on its website by saying, "Heart-healthy diets rich in whole grain foods, can reduce the risk of heart disease."

The letter concludes with "Please send your reply to the attention of Tyra S. Wisecup, Compliance Officer, at the address in the letterhead. If you have any questions regarding this letter, please contact Ms. Wisecup at (612) 758-7114."

I can see General Mills having some fun with this, they couldn't have asked for a better ad.

An observation by D. Long

"What's next? An apple a day keeps the doctor away, so apples are drugs?"

1 comment:

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