More than half of Britons still have a teddy bear from childhood and the average teddy bear is 27 years old, the poll found.
Travelodge, the hotel chain, surveyed 6,000 British adults and found that respondents said sleeping with a teddy a “comforting and calming” way to end the day.
The survey also found that 25 per cent of men said they even took their teddy away with them on business because it reminded them of home.
Corrine Sweet, a psychologist, said cuddling a teddy bear was an ‘important part of our national psyche’.
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